JEFEN Giffen Women's 2019 Spring Summer 'After Garden' Theme Window

"Everyone knows that now is the era of global economy. With the change of consumer attitudes, consumers are not only buying products themselves in the process of physical store consumption, they are beginning to pay attention to the spirit of corporate culture and products, while shopping The environment has also put forward higher requirements. Every time when shopping, do you feel that the store's value is getting higher and higher? Experiential consumption is becoming more and more important, and various net red 'punch cards' are getting more and more. All of this shows that the role of display in the sales of the terminal store is becoming more and more obvious. There is a need for a strong and powerful display designer to display the intrinsic value of the product from an artistic perspective using a clever and creative display technique.

“The scope of the exhibition will become wider and wider, involving all walks of life, bookstores, supermarkets, flower shops, home stores, etc., and various physical retailers will pay more and more attention to display design. The future physical stores will be Values ​​and experiences to impress consumers. Where there are commodities, you will definitely need an exhibitor, because the pursuit of beauty is human nature, we have no way to resist beauty and interesting things. So we are easily attracted by some beautiful and high-value things, and High-end display can make the brand stand out among similar products and enhance the brand's image in the hearts of consumers. The display design of the physical store needs to attract consumers in all aspects, and consumers can enter the store and generate purchasing desire."

"Everyone knows the famous 'Seven Seconds Marketing Law'. In order to capture the customer's eye and increase the store rate and purchase rate in this short seven seconds, JEFEN Giffen has also begun to pay attention to the window design in the shop decoration after the comprehensive transformation. The picture above is the JEFEN Geffen SS19 'After the Garden' theme window. When you see the window, do you want to have a nice afternoon tea sitting in the garden with your girlfriend in the mild afternoon?"

“In the process of redecorating the store, we joined the design of the water table. In general, I will use some combination of head mold and hand model or other shapes to interpret the style of our brand casual fashion.”

By total - solve the problem of joint sales

“Usually do the matching display, emphasizing the style, detail style and selling point of the product. When the display is matched, the position of the upper and lower sleeves should be in place, whether the top is exposed or whether it is stuffed into the bottom, it must be designed in advance. At the same time, there must be dynamic Sense, considering the style and length of the clothing adjacent to it."

Gradient mode

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Key mode

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Wardrobe

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“There are many ways to display in the store. These display methods are based on the basic principles of color, combined with the actual changes in sales requirements. The most common is to organize and unify the various colors according to the color rules. It has become serialized, so that the theme of the store color is distinct. The JEFEN Geffen side-hanging display basically uses the above three methods: 1. Gradient mode 2. Key mode 3. Wardrobe type.

"The first element of the human model display is the uniform style. The model must have the same style of clothing. The model display should also be the main push for the season. The clothing displayed by the model should be the new goods or promotional items of the store, and pay attention to its relevance. Avoid styles and colors that are too monotonous; display clothing should be replaced regularly. The human model should imitate the real wearing state of the person, and can use the auxiliary materials to make the display effect, so that the theme is clear and full of life. The model placement is grouped according to the style and style, between the models. There is a sense of interaction in the sense of the scene."