Lin Zhongshi picks "03-04 China Fashion Brand Potential Award"

Recently, in the appraisal of "2003-2004 China Garment Brands of the Year Award" sponsored by the China Garment Association and participated in by domestic industry media. The Linzhong Bird apparel brand is irresistible and has won the "2003-2004 China Garment Brand Potential Award" in one fell swoop. It is also the only brand in China that has targeted the urban leisure brand.

The selection of the “Brand Potential Award” is based on brand style, brand positioning, product design, store display, marketing methods, etc., and fully evaluates the brand's market potential. Since its establishment in September 1998, Linzhong Bird Apparel Co., Ltd. has established a brand-new business philosophy of "advocating modern lifestyle and creating first-class leisure brands" as its corporate tenet, establishing "people-oriented companies, brand name-building markets, and scientific management effectiveness". , fully implement the brand strategy. Its every move is widely concerned by the industry and consumers.

The “bird in the forest” has always believed that the current consumption is an era in which the brand and quality are closely linked; the brand is no longer a simple visual term for concepts and graphics, it covers everything that determines brand development, efficiency, quality, advertising, production, Operation, sales, price, etc., and many factors involved in the process. Therefore, in the future brand strategy development plan, Lin Zhong birds will be based on reality, start five projects in full: First, talent engineering: a large number of the introduction of senior management and professional and technical personnel, so that "people do their best, only for their use" and "survival the fittest "The competition mechanism. Second, the management of the project: the establishment of 3ERP system, the formation of a unique "chain" management model. Third, the quality of engineering: whether from the style, color matching, fabric selection or sewing process, are strictly checking. Fourth, cultural engineering: The company has established a set of corporate philosophy systems, forming a unique corporate culture connotation of the forest birds. V. Image Project: Put "unified image of monopoly and provide quality services" on the first place of store management. Focusing on the establishment of "standard flagship stores, image stores," and other standard demonstration store constructions, the image project of the entire terminal monopoly will be initiated with the image strategy of "point to face".

In the next 3 to 5 years, “Birds in the Forest” will comprehensively aggregate existing resources and seize opportunities, and will strive to forge ahead and work hard for the rapidly growing brands that are most competitive in the market and the modern large-scale enterprises that lead the casual fashion consumption. Bo.