Mentioning women, people often think of women's and women's clothing in Hangzhou, Hangzhou, recently, the reporter conducted a survey in the mall found that with a sound industrial chain as the basis of women in Nanjing, represented by the rapid rise of women in Jiangsu. Stylish design, stable personality style, so that its market performance soared. Currently in major department stores in Jiangsu, Jiangsu women's brand sales rank the forefront. Jiangsu Women gradually become another Chinese women's strength. Starting early, but unlucky In terms of time, Jiangsu women started earlier, from the 80s of last century has emerged after a group of influential in a certain range of women's brands. Such as Nanjing has a minister, fresh grass, Shengshi beauty, the new Korean pine, according to Phil, Dabao, influential fashion, Thai Qi, kale, rich too, Rong Ping, Tao Yumei, San Dior, Ke Ni, cherry season, posture and so on, Wuxi has known as the "four big family" Meng Yan, single-plank bridge, Kia and Royal, Suzhou has Okura and other brands. However, although it started early and has a good industrial foundation, the overall development is not good and there is always a sense of "not doing much." Did not form a significant style, nor are loud and clear. In 2002, the newspaper made a survey entitled "Nanjing real estate clothing brand" is not growing "? "From the inside and outside the two aspects of the analysis of Nanjing Women (Nanjing real estate brands are mostly women's brand) Why start slowly but the reasons for the slow start. In terms of internal reasons, then the lack of design concept of Nanjing Women, weak brand awareness, business ideas single. Some brands were complacent about being "OK" and staying in the small workshop level. Another part of the brands increased their production capacity and turned to processing. A small number of them persisted in making brands, and they were affected by various factors and developed slowly. Not on the scale, lack of advantages, no or not for long-term planning, was the common problem of Nanjing women's brand. Reflected in the market, the performance of the Nanjing Women's seemingly many styles, colors, fabrics are also very kind, there is no overall style. Business is more stagnant in the "sell clothes" stage, willing to wholesale, or plagiarism version of each type, always want to rely on a particular section or a single product to spend a sales season, a small prosperous, overly stable complex always surround Around the women's brand in Nanjing. From the external terms, relative to the Hangzhou Municipal People's Government issued a "special opinion on accelerating the development of women's wear industry," the document issued a series of supportive measures and preferential policies for the Nanjing municipal government for private enterprises as the main garment industry , There is no special support policy. The basic development of Nanjing women's self-accumulation, loan difficulties are common problems facing the development of enterprises. In addition, there is a lack of creative design atmosphere, lack of team awareness and other issues. Jiangsu women's market terminal development is basically taking the mall retail and professional market wholesale two routes, from the mall, the local shopping centers in Jiangsu clothing can be said that love and hate. During the Spring Festival and New Year season, the sales volume is mainly based on real estate apparel. Because real estate apparel is available fast during peak season, the code can be replenished when the stall is off and the price is moderate. With the Jiangsu women's brand, many shopping malls, Jiangsu brand has therefore been particularly popular with local shopping malls. With the improvement of consumer spending levels, shopping malls to introduce more foreign brands and foreign brands, Jiangsu women's brand has had the feeling of being abandoned. The general view of the mall on the brand in Jiangsu is "discussing the market, product development is not enough, the operator willing to become a small boss phenomenon, learning less, management tools and marketing is relatively backward, serious homogeneity competition." Hard work, now jumped to the surface Jiangsu women did not silence on this, they have been quietly hard work. The past two years by leaps and bounds, but also shows the important message of industrial restructuring. They no longer just quietly make products, do the market, they look up, participate in industry exchanges, in a brand new gesture to tell you that Jiangsu women's clothing is gaining more say, Jiangsu is not only a powerful garment province, but also fashion Popular development. In Nanjing's central mall, the reporter once again witnessed the "grass" transformed into VOOUR GRASS V GRASS market charm, in the central shopping center V · GRASS (Jin Grass) to achieve the national sales first counter, packed with selection Ladies and gentlemen, the manager is very proud of this: "The turnover of one of our stores sometimes amounts to the total amount of the previous group (the groups of different shopping centers by category and location, with a variable number of brands) Asked a few are trying on V · GRASS clothing ladies, they are not the first time to buy V GRASS clothing, but every quarter to see what is suitable new products, because "V. GRASS fashionable Without publicity, color fashion is not gorgeous, just for working people. " No wonder Jinju stationed in the major shopping malls in the performance of most of the top three. If on March 26, the "High-level Forum on the Response and Development Strategy of the Garment Industry in New Situations" organized by Beijing, Jiangsu Province, held on the occasion of the speech by Mr. Wang Zhiqin, President of GRASS, "surprised" the industry, then a series of V GRASS Including the launch of the market launch of the move to enable consumers to have a deeper understanding of V GRASS, and V. GRASS and Italy's cutting-edge designers together also marks the V GRASS embarked on an elegant first step towards the world. Tao Yumei has been very persistent in the innovation of Chinese clothing, and achieved good results. As one of the flagship products in 2009, Tao Yumei spring and summer improved cheongsam series, in the color fabric on the development and extension, the use of Gong forging, satin, cotton, linen, South Korea imports of chemical fiber fabrics, full color, flower patterns and diverse, Mature woman to add a bit cute and cute. Another main spring and summer series of buttercup silk (Hong Yun yarn) series has been favored by consumers. According to reports, Tao Yumei image shop is under renovation, and will soon meet with consumers. To the world's largest worsted wool manufacturer Jiangsu Sunshine Group as a solid backing, sunshine fashion (Sunshine) main push new classic business men, the market acceptance is very good. Women sunshine fashion is also commendable, the sunshine for urban business women to provide modern classic new business style clothing, highlighting the wearer in the simple taste, the simple design details to meet the performance of business women, social and leisure life is different Occasionally dressed needs. Red bean group belongs to the Di Philippine brand summer of 2009 as a retro futuristic as the main interpretation of a low-key perfect. S · DEER store as its clothing maverick, modest price, avant-garde and unobtrusive design attracted a large number of academic consumers. Wuxi slave-oriented children located in the intellectual, has a group of loyal consumers. Budweiser is a young brand, mainly for 18 to 30-year-old fashion women, put on the market in 2005, has now come out of Jiangsu, north to Liaoning, south to Haikou, all over the country in 2008 sales revenue reached 80 million Yuan, toward 100 million yuan this year forward.
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