With the success of the upgrade and transformation of Metersbonwe flagship store on Hefei Pedestrian Street, Metersbonwe marks the acceleration of Metersbonwe's expansion in second and third tier cities in China. Point in Hefei, the shop after the upgrade can be seen, and not the same, and Lin Chi-ling posters, exquisite women's windows placed in the second floor conspicuous location, the first floor also changed into fashion, design sense of women. We launched from the Metersbonwe series of new products, inviting Lin Chi-ling to do some initiatives such as endorsements can be seen, in order to meet the needs of workplace white-collar workers on different occasions and situations, the introduction of more fashion sense, urban sense and design clothing , Capable, delicate, soft and sexy. A shopkeeper told Xiao Bian that she had been a favorite of Smith Barney during her student life. As she graduated and worked, her former Smith Barney style became less and less suitable for her, but now Smith Barney's line of mature women is stylish and sophisticated Design, let her fall in love with Smith Barney again. Metersbonwe really ready to do China ZARA it? ZARA to the majority of Chinese consumers left is fashionable, varied, affordable, as a fast fashion brand, ZARA has always been loved by the white-collar workplace. ZARA fast fashion brand features, Metersbonwe as China's first fast fashion brand, chairman Zhou Cheng Jian Xiaobian in response to a question, said that he stressed that Chinese brands must be based on local advantages, although ZARA's marketing cycle only 12 days, its sales in the world is great. On the Chinese mainland, Metersbonwe has a strong network advantage, is ZARA incomparable. Zhou Chengjian and ZARA ratio, obviously, is its advantages and disadvantages, then Metersbonwe's ultimate goal is to do China ZARA it? This question is unknown and needs time to prove it. No matter what the purpose of Metersbonwe's strategic upgrading is, the products are the most important to consumers. The change of style of Metersbonwe makes more customers have the choice of space. This is the beauty Tesbury's success.
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