On July 8, 1935, the world-famous outdoor sports brand salewa was born, josef liebhant, the then chairman of the German Harness Association. In order to provide equestrian enthusiasts with high quality harnesses, a horse and leather product was registered for the first time. Company saleswa, (sa-saddler/ manufacturing saddle; le-leather/leather; wa-wares/products).
In 1939, Salewa created a multi-functional product made of cloth and leather, and the first one designed and manufactured steel structure framed backpacks and skis made of heavy wood, and then the skis used the latest weights. Light high-strength alloy.
In 1952, in addition to backpacks, salewa skis and ski poles were successful in the market and gradually became the company’s main source of income.
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