As the domestic market share and sales for the first time in nine consecutive years, the king of the pants Wang Jiu Wang in the current industry reshuffle under the constant expansion of contrarian, the first time the target to the European market. According to reliable sources, the two European companies that Jupiterone plans to cooperate with are located in Italy and Germany with annual sales of 200 million to 300 million euros, of which one is the high-end men's trousers brand. At present, the cooperation negotiations between the two parties have reached the third round . "The way we work together is 51% of our holdings, and we are focused on their R & D, design and branding capabilities." "After the acquisition, the JV has retained the brand's executives, design teams and terminals in Europe, as well as To bring them to China for sale, the two companies will set up a joint venture to operate brands in Greater China, "said Jiu-Hsin Wang. However, nine animal husbandry King temporarily not ready to take the opportunity to promote its own brand to Europe, but to continue to operate the brand's business in Europe. It is learned that the internationalization of the Jowu King will be implemented on two legs: one is to cooperate with international brand enterprises and take advantage of the acquisition method to retain their brand and the original basis for appropriate expansion; the other is to take the lead in own brand From the surrounding area started to expand outward. The first stop of "going out" was selected in Taiwan of our country. They think that the latest introduction of the State Council's policy of supporting the advancement of Taiwan's cross-Strait economic zone to Taiwan is a good opportunity for development for the enterprises in Taiwan. In Taiwan, at the same time It also announced the introduction of land acquisition into Taiwan. If our country, Taiwan and Hong Kong are only part of their pilot projects, then the Southeast Asian countries will be the next step in his country that has no international brand. The international expansion plan, the brand is highly concentrated and the financial crisis hit the deepest European and American countries have not yet included in the internationalization of nine animal husbandry King's own brand layout behind the strategy of Goethe Going out to support its further expansion momentum from the business is better Profitability. According to statistics, as of the end of last year, the debt ratio of Jiuhewang is less than 10%, and the current debt ratio is zero. The bank's award of 5 100 million yuan credit limit, currently not used. Last year, the profit margin of the nine animal husbandry king tax was 15% (the industry average is 10%). Before, its profit margin was 18%. This year, the animal husbandry King's goal of growth is 20%, sales will exceed 1 billion yuan. According to nine animal husbandry king revealed: A few years ago, nine animal husbandry king sales and profit growth rate of 30% to 40%. Currently plans to invest 400 million yuan, in November this year before the joint venture or acquisitions, with the two European brands. This time out of the sea, nine animal husbandry king will encounter what kind of fate? In response, Lin Ching-ying, chairman of the view: shop is to lay the foundation for future development, the financial crisis on the impact of the nine animal husbandry, only the growth rate down. At present, the animal husbandry king of the brand strategy and management of the company's international transformation is underway, its internal summed up as three major projects - VI upgrade, the terminal a new image, hired German designers. Prior to this, the nine animal husbandry King has successively with three multinational consulting firm formed a strategic partnership, including internationally renowned strategy consulting firm Roland Berger, the world's top terminal image consulting firm Germany BBP and the world's most influential brand hosting company Austrian nice. This year, nine animal husbandry king will employ international consultant giant IBM company, carry on the process reengineering. At present, the two sides are negotiating specific contractual frameworks and clauses, and the entire project will have a total investment of 100 million yuan for two or three years, with the aim of making the enterprises fully IT-oriented. As a result, people found that the animal husbandry king (China) Co., Ltd., sponsored by Morgan Stanley and listed in Hong Kong last year, did not seem to have stopped its growth after being delayed by the international financial crisis. "Now the capital market is not in a good condition and the market has been over for two years," said Lin Cong-ying, chairman of the board, in a low profile. In fact, King of Goethe eyes the next European market, it is for the future of its own brand advance and listing to prepare, they plan to raise 200 million US dollars, and as a real step onto the road to internationalization.