Korean drama "You From The Stars" starred Jin Xiu Xian, a keen entrepreneur also smelt business opportunities. Recently, Wenzhou shoe Aokang International signed Jin Xiuxian ten million yuan as a brand ambassador. In the proposed fund-raising 400 million when the mouth, O'Connell this move triggered a lot of market attention. In the industry view, compared to Aokang less than 300 million yuan of net profit, ten million yuan contract level is not small, but the effect of how hard to judge. However, the signing is not unrelated to the international pavilion project that it is actively promoting, and attracts attention and popularity by virtue of the star effect. However, analysts pointed out that Aokang's "joint venture model" there are still more technical problems to be solved. Recently, Professor Du Jinxiu arrived in Wenzhou to attend Aokang International's activities. It is understood that, not long ago, Aokang just invited the price of 10 million yuan, "Professor" as its spokesman. Aokang International Chairman Wang Zhentao said Aokang products and the international fashion brand there is a gap, especially compared with men's shoes, shoes are still short, and Kim Soo Hyun favored by female audiences. It seems the industry, the O'Connell Hao throwing daughter invited Kim Soo Hyun endorsement, to a large extent, or by the popular TV series starring products have been affected by the sale. Right now, "from the stars of you" actress with high-heeled shoes to become the style of the shoe store owner push. JimmyChoo called "Abel" high heels priced at 625 US dollars, beginning in January this year, the global demand for this shoe have set off a wave. In the industry's opinion, the best-selling Abel shows that fashion is spreading globally with the help of social media. But compared with the price of $ 625 high-priced shoes, Aokang positioning in the end. A point of view pointed out that Aokang's spokesman for the image and its own brand positioning there are still some gaps. It is noteworthy that Aokang International actively promoting the direct operation and the transformation of large stores in the current performance is not obvious, to some extent also brought more operating pressure. Aokang International's 2013 Annual Report and the 2014 First Quarterly Report released last month showed that in 2013, its operating revenue fell 19.07% YoY to 2.766 billion yuan and its net profit dropped 46.57% to 274 million yuan. The first quarter of this year, its operating income and net profit fell 11.21% year-on-year and 20.31%. Insiders said that Aokang so-called new model, but in fact, including Belle and many other brands are doing, that is, multi-brand integrated shop, but O'Connell's model and Belle different. Shao Ligang said that Aokang this international pavilion project to go is the "joint venture model", but follow-up there are many technical issues that need to be addressed: how to balance the SKU space distribution of different brands will not coincide with the brand price and positioning problems In addition, the choice of such stores on the business district is relatively harsh, but the international brands and shopping malls also may not match the situation.
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