Pursuing innovation and leading the fashion forward with pure “innovation” companies

Since the company was founded in 1997, in the shortest 15 years since, Dongguan Yichun Group Co., Ltd. has relied on high-quality products, advanced CAD production system and perfect marketing system, and has more than 3,500 “universal” specialty stores nationwide. The sales outlets are located in 32 provinces, municipalities and autonomous regions across the country, and have successfully expanded to Southeast Asia, the Middle East, the Middle East and some European markets. In the past 15 years, Pure Group has completed the transition from a single garment manufacturing company to a “smart” company, leading the fashion industry.

Concentrate on quality

According to reports, the Pure Group has a quality inspection center with the highest specifications of domestic apparel manufacturing companies, and entered the Pure Group Quality Inspection Center, which is a high-tech laboratory.

The testing center is equipped with a light fastness tester, a biological microscope, an automatic shrinkage tester, a perspiration tester, a rubbing fastness tester, a wash fastness tester, an ironing sublimation tester, and an azo Instruments and other professional testing equipment, and after the acceptance of the National Textile Testing Center, all instruments and equipment have reached the international or domestic advanced level.

The quality acceptance standards of pure group products are in line with international standards. The quality inspection center mainly tests four aspects of raw materials and garments: dimensional stability, color fastness, physical properties and chemical properties. Of the 25 performance tests, 16 were higher than the international excellent product standards of 0.5 or higher or in line with international standards for excellent products, 3 of them met the United States or British standards, and the rest were in compliance with national standards.

In 2006, pure group invested nearly 30 million yuan, and established a product inspection center, formed a centralized inspection, professional testing, and achieved every product must be tested by professional testing personnel before they can be introduced to the market.

Pure Group's control over the quality of the interior and exterior of clothing has ensured that excellent raw materials are processed to produce high-quality clothing. Persistence in quality is a magic weapon for the pure group to gain market recognition and trust from consumers, and it also enables many suppliers and distributors to win a win-win situation of quality and profit.

Innovating and Leading Fashion

As a traditional clothing brand, if you want to become bigger and stronger, you need to constantly change and innovate and actively learn new information. The Pure Group deeply understands the importance of innovation and innovation to apparel manufacturing companies.

1. More than 5,000 new models are introduced to the market every quarter

In product research and development, pure group R & D personnel visited the world famous clothing capital, explored fashion elements, combined with the company's culture and ideas through the carrier of the product, so that consumers enjoy a healthy, happy, sunny pure clothing culture Bring a new and better life. In product design, sometimes, a pattern is repeated from twenty to several times, from the pattern to the prototype. If a pocket is determined, even if the distance is only one point, the designer will not dare to care.

It is understood that the pure group of designers is composed of professional fashion designers from China, Hong Kong, Taiwan, Malaysia and the United Kingdom. In recent years, the company has also set up design studios in France, the United Kingdom, Malaysia, and other countries, absorbing the latest international fashion and transmitting popular information.

Since 2008, Pure Group has developed and launched 1,500 new models each quarter from the original quarter, and gradually increased to more than 5,000 new models each year. The product range has evolved from a single casual wear to five major series of products for leisure, urban fashion, campus, business, and children's wear, which has greatly increased the coverage of the product's consumer population.

2. The road to differentiation: Fashion is quick to share.

Compared with other domestic brands, they emphasize the emphasis on consumer's individual demands, and pay more attention to the needs of the public's fast fashion. They also take this “fast fashion” branding and embark on a road of differentiation.

To purely speaking, "Fashion Express Sharing" is not only the brand concept advocated by it, but also takes "fashion" and "fast" as the advantages and key development directions of the brand industry model. Pure has always been committed to leading the culture and lifestyle of people who love fashion and love to share the crowd by offering affordable, high-quality fashion apparel.

The pure main consumer groups are mainly “post-80s” and “post-90s”, with the majority of people in the workplace, employees in the industry, and students. Such consumer groups like entertainment, shopping, social networking and networking and enjoy sharing. Therefore, "Fashion Express Sharing" can be closely linked with the pure and consumers, both embodies the pure corporate concept, but also can arouse the emotional resonance of consumers. "Fast" reflects the immediate concept of consumers: fast fashion, fast life.

3. Stick to the strategy of going out and vigorously develop the market.

By vigorously developing a chain marketing network system, the Group's sales outlets spread across 32 provinces, cities, and autonomous regions throughout the country, and stores have opened in Vietnam, Russia, Hong Kong and other countries and regions.

In recent years, Pure Group has also increased its efforts to open up foreign markets. On the one hand, it mainly enters emerging markets such as Saudi Arabia, adding a number of specialty stores; on the other hand, it has many European and American markets in the United States, Britain, Germany, France, and Italy. The country has registered trademarks, formulated development plans, and gradually and steadily opened up foreign markets.

Consumers' satisfaction with products has always been one of the focuses of pure attention. Since the creation of pure self-brand, it has opened up a consumer service hotline and set up a department specialized in consumer consultation. Respect for consumers and persistence in quality have earned it the title of "China's Top Ten Most Popular Leisure Brands" for many consecutive years.

With its dedication to quality and its ambition for youth, fashion and sunshine, pure products have won a good reputation among consumers and won a broad marketing market, becoming the focus of attention of youth and fashion families.

With pure manufacturing upgraded to "smart creation", each piece of clothing contains pure human wisdom to interpret the legend of fashion.