Autumn and winter 2009 launched the "red cedar" red classic products, but also to make every effort to build the first brand of Chinese underwear classic arts in the minds of consumers to form the following consensus: "Sequoia Tree" is the classic underwear, classic underwear is "red cedar".
Red is China's main color, red is China's desire. China's underwear industry will be born in China chief "national service" master of design peak - "Redwood" red classic products, the entire industry will quietly bring about a tremendous change.
"Sequoia Tree" is a subsidiary of Jiangsu Sequoia Tree Garment Co., Ltd., Sequoia brand apparel by the well-known designer of Chinese costumes Tian Asong technical adviser, China's top ten outstanding costume designer Zhao Yufeng director of design guidance, design, by the famous Zhuang Zendong, the world table tennis champion, is a brand consultant. "Red Cedar" brand was named "Jiangsu famous brand", red cedar clothing also won the honor of "national exemption product", in the underwear industry has any other brand incomparable brand status and competitive advantage.
After years of accumulation of brand connotation, "Sequoia Tree" brand apparel has been in fashion trends for many years in China International Fashion Week and Beijing Hotel. The underwear of "Sequoia Tree" apparel has gradually become synonymous with fashion and classics. Autumn and winter this year launched the "red cedar" red classic products, but also to create the best Chinese classic underwear brand, in the minds of consumers to form the following consensus: "Redwood Tree" is the classic underwear, classic underwear is "Sequoia tree".
Zhang Zhuohua, general manager of Wuxi Red Cedar underwear company made it clear that the emergence of the "Red Cedar" red classic products is not a single brand strength, but to bring a revolutionary "underwear concept" - underwear to be divided into "Ordinary type" and "classic type" two major categories, will completely change people's "underwear concept" for thousands of years. To this end, they unswervingly adhering to the "innovation as the goal, quality as the cornerstone of integrity, the principle of relying on the brand, market-oriented" approach to development, uphold the consistent design concept of the fashion underwear taste to be refined, sublimation , Into their own products. This year's successful launch of "Redwoods" red classic underwear, will further break the Chinese market underwear pattern, detonated a new revolution in China's underwear, set off in the Chinese mainland "Red Classic Hurricane", staged the "Red Classics" an unprecedented grand occasion.