Shenzhen Service Fair Yinger Fashion Group Demonstrates “Great Ordinary”

Ordinary and great,

The normal and ultimate ideals of all things.

It is a deduction of fashion from conception, production to the final carving into a work of art;

Is Yinger Fashion Group's first release from the first garment.

A 20-year footnote to the formation of international brand group companies.

From July 9th to 11th, 2015, Yinger Fashion Group will bring its brands YINER er, INSUN Enshang, PSALTER poems, Song of Song songs, OBBLIGATO, and XII BASKET 12 baskets. Ju Xian 2015 Fair "Great Ordinary" large-scale theme exhibition, with the pursuit of the ultimate craftsman ingenuity, explore the greatness of the ordinary, show the true soul art of fashion art, reproduce the fashion classics that pass through time and style forever.

Great Ordinary Theme Exhibition

In 2015 Shenzhen Fair, the entire exhibition hall of Yinger Fashion Group also carried out a distinctive design according to the theme of “great commonplace”, demonstrating its unpretentious power with a calm and restrained design style and simple tone. Respect for the ordinary is to find the origin of beauty, let the United States precipitated into the eternal classic spiritual core. In the exhibition hall, Yinger Fashion Group will display many aspects of Yinger's fashion attitude. Clearly differentiated brand positioning will deeply understand the needs of women in different stages of life and on different occasions. But no matter how the appearance of fashion changes, the ingenuity throughout the six brands has been consistent.

Zhi Ying Ying Yinger Fashion Group × Wang Qingzhen Crossover Art Exhibition

If persuading the meeting to show the concrete process of fashion from raw material to ready-made clothing, the viewer can see the externalization of craftsman's spirit from the material level, and the art space uses the spirit of art to echo the ingenuity between the ordinary and the great, and explore the soul of fashion. Where During the 2015 fair, Yinger Fashion Group will also hold a "Zheng Ying Yinger Fashion Group X Wang Qingzhen Cross-Border Art Exhibition" in the avant-garde art territory and art space. Yinger and Professor Wang Qingzhen of Lu Xun Academy of Fine Arts. In her hand-crafted creation, she casts the hearts of the artisans of Yinger Fashion Group. Feel the cross-border resonance of the two art forms, and in the mutual display of the two, comprehend ordinary and great truth.

Ordinary is a gesture of diligence, humility, and gratitude; greatness is a subtle accumulation of sublimation. The fashionistas, with their sincere and sincerity, gave every inch of fabric and every pin the manual temperature to give the fashion a halo and also supported the great blueprint of Yinger Fashion Group. Yinger Fashion Group returns to the origin of fashion art with a “great and ordinary” attitude, reproduces the inheritance and perseverance of the artisan craftsmanship behind it, and opens the spirit of craftsman to cast the great chapter of fashion art.