Sports shoes brand Kangta deduction heroes united struggle to create new glories

There are too many versions of "heroes!" However, there is no doubt that one thing is that they all have the spirit of transcendence!

In Jinjiang, known as the "China Shoes Capital," all kinds of sports shoes brands are dazzling. And a large number of well-known and well-known brands have gathered and the competition is fierce.

Kang Tu company from the creation of this period, a time when the domestic shoe market from development, growth to a new round of reshuffle of a turbulent period. What makes Kang riding crowds of people in this colorful competition?

In a word, it is the interpretation of "hero"!

As early as the mid-1980s, the four brothers of Chen had keenly foreseen that the sports footwear market would have great development prospects, and they began to search for long roads with the courage to be the first in the world. First, relying on the advantages of local location and market information, we established a home-based workshop that mainly produces shoe materials. After several years of development, accumulation, and growth, the Chen brothers turned their attention to finished shoes. Then, through a After the rapid development, the handmade shoes on sale at that time suddenly became the darling of the market; when looking back at this journey, the four brothers of the Chen family remarked, "At the beginning of the business, it was really with a desire. The success has come through and everyone has touched the stones. The brothers work like each other, share the financial affairs, manage the development, run the market, and purchase the goods. At the beginning, many things are It is indeed hard work to do it on their own hands, but hard work is rewarded." This is a step closer to the market, and it has always surpassed the reality. Kang Tu company step by step tamper, built a new industrial park, the introduction of a new streamline, recruiting, lofty start a new round of the journey!

Today, with the increasing homogenization of similar products, the brand is a banner. As the accumulation of a particular culture, the real brand is the ability to convey a certain way of life to consumers, that is, a kind of psychological satisfaction or emotional ownership that people get in consumption. Kang treaded people to cleverly combine the "heroic" spirit of enterprise with the brand's appeal. It is a statement of "heroic character, and who should give it to me." It is in the name of this “hero” that Kang Tuo’s South Korean campaign has made great achievements! In July 2003, Kangta (Shandong) brand image promotion conference of "Reproducing the Hero" was held in Jinan City in Jinan City. Li Yapeng played in the Spring City to set off an upsurge of heroes. This grand event strengthened the confidence of the distributors and laid the foundation for the extension of the Kangta brand; in August, the “Herostorm” Kangta (Heilongjiang) brand image promotion conference was held in Harbin City The event was held with hot songs, acrobatics, model shows, body paintings, and signature posters signed by Li Yapeng. It attracted numerous audiences, the climax of the scene, leading the industry, Kangta brand, real fashion pioneer.

It was with the courage of this “hero” that when the cooperation with Li Yapeng was successfully completed, Kangta Company once again had an extraordinary shot and became the first “home” of the ward of the ward, which became the first “home” in the mainland. At that time, this action was also In the industry, there was a lot of shock. Many people think that this risk is relatively large; but the facts can not help people admire the knowledge of Kangta, relying on the new endorsement of Coca-Cola, led the stars in the thousands of stars. Fang Zuming of Machine Change 2 has become the darling of major media, and the popularity index has soared. Joining Kang Tak and devoting himself to the interpretation of the true spirit of “heroic hero and dragon”.

“Ask the canal so clearly that it is a source of activity,” and believe that the heroes of Kang riding under the guidance of the corporate culture of “unity, hard work, honesty and courtesy” will surely create new glories!