"In recent years, public service platform to build on this already is not limited to manufacturing a field, but extends upwards to the development, use of new materials and other raw materials, extends down to the business of management, marketing, distribution and other sectors this is a big help to designers, corporate, brand and so on. "Vice president of China textile industry Association Summer Min national wool textile industry cluster work meeting and Tongxiang Sweater fashion building recently held town Said at the exchange meeting.
The opening of the Fashion Creativity Project of the World Sweater Expo Center, the opening of the Korean Fashion Creative Design Center, and the signing of the Zhongguancun Saibo Data Economy Research Institute... The construction of a series of projects has injected vitality and vitality into the brothel. In Xia Lingmin's view, the brothel town actively seeks innovation, and innovation in the construction of public service platforms and regional brand building has brought a lot of experience for the sustainable development of the national wool textile industry.
Characteristic strong aggregation
High-quality high-quality urbanization, industrialization boost
With the continuous improvement of consumers' purchasing power, consumers' aesthetic concepts are constantly changing. The proportion of individualized and fashionable cotton knitwear is also getting higher and higher, from “technical content†to “fashion contentâ€, from traditional industries. to the fashion industry transition from traditional manufacturing to move to intelligent manufacturing, innovation-driven, intelligent trend also for the development of the market potential and dig out more space. In recent years, the brothel has done a good job in cultural creativity, and has done a good job in the development of the “Fashion City of Sweatersâ€. The outside world has seen the quality of brothel sweaters and the development direction of fashion routes, and has moved toward the high end of the value chain. determination.
Shen Genchao, secretary of the party committee and director of the management committee of the brothel town, said: "Since the production of the first woolen sweater in 1976, after 40 years of development, the brothel sweater industry has become the most complete sweater industry cluster in the national industrial chain. To achieve mutual promotion of the sweater market and the knitting industry park, a virtuous cycle of commercial agglomeration and industrial clusters."
"The development of the sweater industry in the brothel has also faced some bottlenecks. Although there are many sweater companies in the brothel, there is a lack of a big enterprise with a top-notch, a perfect industrial chain without a high-end value chain, and a re-production of light design. Heavy weight and light quality, heavy processing of light brands, these make their sweater industry must take the path of transformation and development." Shen Genchao said.
Xia Lingmin said that during the " 13th Five-Year Plan" period, China's sweater industry has much room for improvement in terms of technology application, industry equipment and brand building. In this regard, Shen Genchao holds the same view, he said. “The development before the brothel was driven by the industry, and the future development relied mainly on high-quality urbanization to promote high-quality industrialization. The promotion of urban taste promoted the industry’s 'horse'. The brothel sweater must be kept warm. The transition from fashion to branding; from OEM to creation; from manufacturing to creation; from the low end to the high end of the value chain; from offline marketing to online and offline simultaneous development; wholesale-oriented sweater market The transformation of the comprehensive clothing market, which is part of the wholesale and retail business.†Shen Genchao believes that the creation of a sweater town will become the driving force of industrial transformation and become the driving force of urban development.
Big data cloud service
Build a sound ecosystem electricity supplier
In June 2015, the brothel sweater fashion town was included in the first batch of 37 characteristic towns in Zhejiang Province, which brought new development opportunities for the brothel town. “In the process of building a fashionable town, the brothel has built these public service platforms to provide good services and help to SMEs, and also brought reference and demonstration to the Chinese sweater industry.†Xia Lingmin, brothel Relying on high-quality e-commerce services, the performance of multiple e-commerce platforms is eye-catching, attracting a large number of retailers to join the brothel sweaters. The brand building of “brothels†has brought great changes to the circulation of the industry.
Shen Genchao said that the brothel has broadened the marketing channels for fashion products, implemented the "e-commerce exchange for the market", focused on building the e-commerce industry base for brothels, and established the brothel e-commerce public service center to make powerful data and "cloud services". , build a sound e-commerce ecosystem.
“The brothel world sweater exhibition center†is the core project of Tongxiang sweater fashion town and a key industrial project in Zhejiang Province. Shen Jianhua, chairman of Zhejiang Huaxin Industrial Group, said that in addition to providing personalized factories for sweater companies, the sweater exhibition center will also build an e-commerce warehousing center, a sweater humanistic story micro-film library, a financial service platform, and also provide fashion to the world. The function of the big data information of the sweater.
“The World Sweater Expo Center will become the new industry benchmark for brothel sweaters.†Shen Jianhua said that “The brothel world sweater exhibition center†will be the core block of the fashion town, relying on the China Textile Industry Federation and the Chinese wool textile industry. The association, together with the Zhongguancun Saibo Data Economy Research Institute, promotes the sweater industry to upgrade to the fashion industry.
Introduce to go out
Cooperation and exchange to enhance brand connotation
In recent years, Puyuan active in the fashion fuss, from the four seasons wool knitted apparel fashion trends released, the town Puyuan fashion debut Shanghai International Fashion Fair, to the sweater business delegation to Shenzhen, Hong Kong and other fashion line In the city, the steps of “going out†are quite big. Not only that, but the brothel also took the initiative to “bring in†and promote the brand of “breasted sweatersâ€: inviting Italian fashion masters to lecture, actively connecting Korean fashion resources, and cooperating with Australian wool leaders... The purpose of this is to make “ The brothel sweater has successfully established brand awareness.
In recent years, brothel sweaters have been in close contact with the Korean fashion industry. Since the second half of last year, the brothel has successively launched a series of Sino-Korean fashion industry exchange activities. The organization of economic and trade delegation visited the Dongdaemun clothing market, the integrated fabric market, and Myeongdong Commercial Street, and held a Sino-Korean designer docking exchange meeting. Dongdaemun apparel company representative symposium, invited the responsible person of the Korean organization to visit the brothel.
In November 2015, the Open Welfare Foundation from Yangshuo, Gyeonggi-do, South Korea, signed a cooperation agreement with the brothel sweater market management committee. According to the agreement, the South Korean side will set up an office in the 320 Creative Square of the brothel to connect the brothel sweater enterprises; the two sides will use the industrial advantages and design bases of the brothel to introduce Korean designer resources to serve the brothel sweater enterprises; The brothel opened the Korea Pavilion, introduced Korean fashion fabrics, organized Korean fashion brands and operations teams, set up production bases or sales windows in brothels, organized brothel sweater companies to participate in Korean Fashion Week, and set up offices in Dongdaemun and other markets in Korea. The use of brothel sweaters in the e-commerce resources advantage, to promote the development of Korean clothing online. Shen Genchao said that the upgrading of the brothel sweater industry requires Korean fashion elements. The signing of the Korean designer in the brothel innovation park is a good start for China and South Korea to cooperate and win in the brothel fashion industry. The brothel will provide a good government, business and human environment for the Korean designer team and support the Korean designer team to conduct business in the brothel.
Not only that, the construction of a number of large projects such as the brothel sweater innovation park and the brothel textile city has injected innovation and vitality into the development of the brothel. Next, the brothel will be built into a collection of creative design, knitted material development, sweater culture display and popularization by introducing international high-end design and research talents , strengthening cooperation with well-known universities at home and abroad, innovating technology development, and supporting a number of famous brands. Trend-released and travel-driven international first-class towns. It is estimated that by 2017, the brothel sweater fashion town will realize a total output value of 5.5 billion yuan and a tax of 250 million yuan.
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