The glass industry is in a slump, how to operate and manage?
In 2014, with the sluggish real estate construction industry, the demand for glass continued to decline. As a result, glass manufacturers' shipments continue to decrease, and inventory pressures continue to increase. Many glass manufacturers have a bleak business, and even have large losses. The survival of enterprises is worrying. Subject to the sharp decline in the growth rate of real estate demand, it has a huge impact on the glass industry. From January to April, real estate new housing starts fell 24.5% year-on-year, and leading indicator sales data also fell 6.9%. This is even worse for many glass manufacturers who are not strong in their vitality and whose management is not standardized. Even companies preparing for ignition production have delayed production due to reduced demand. At the same time, due to the production capacity of the last year, the market supply exceeded demand, the overcapacity situation will continue to increase, and there is a continuing deterioration.
Considering the weakness of the market, many glass production, processing, and retail industries have reduced production prices and shipped, but even if the price cuts and sales slumps are still not improving, market glass demand is still weak, and inventory pressure is still very large. In terms of fuel, the lower cost of glass is the coal-to-gas production line. However, as coal prices rise, workers' wages rise, operating costs continue to increase, and production pressures continue to rise. Transforming production and management is imminent.
For a typical traditional industry, the transformation is certainly very difficult and painful, and at the same time the cost is huge, but the innovation in management and management of production is relatively easy, and the effect received is much more obvious.
The glass industry is not standardized, and the glass industry has just begun to reshuffle.
Glass products are generally technically demanding, but they are strict with respect to life safety and property. Many manufacturers feel that the entry is very low. In order to increase the benefits, it will often reduce the expenditure of talents and try to control the cost of talents. Some even don't hire long-term employees, and don't want to spend a lot of energy to train talents. Such manufacturers generally only recruit some scattered people in the society: the so-called zero-time workers. Just recruiting zero-time workers may have low labor costs and high profits. However, many of the zero-time workers are not only poor in technology, but also have low enthusiasm for work and quality is not guaranteed. More importantly, they do not have the awareness of cost control. In the process of production, a large amount of waste products are generated, and waste products are deliberately manufactured for convenience.
There is also a company that just sells and outsources production and processing technology to other companies, the so-called skinny company. This kind of company also directly outsources some of the most important production links to some very cheap production and processing companies. This kind of company does not have its own technical production line, the production cost is almost zero, but without its own technology, it can only be controlled by other glass manufacturers, and the production is very passive.
Similarly, the above two manufacturers will certainly generate huge profits in the short-term operation, but the long-term business quality defects will be slowly exposed, the quality will not be guaranteed, the customer satisfaction will be reduced, the reputation will be affected, and the same will be lost. The trust and trust of big customers, coupled with the sluggish market demand, the reduction of corporate profits, the industry has re-shuffled as a long-established Hainan brand with a history of more than 20 years: Hainan Zhengxing Baili Glass Co., Ltd. influences. However, Haikou Zhengxing Baili Glass Co., Ltd. has shown strong vigor in the market for 20 years, and the exhibition prospects are very good. Make correct adjustments and transformations at more important moments each time. The company's products are recognized by consumer consumption, and have been rated as consumer-satisfied companies, more market-oriented companies, contract-honoring units and so on. How did the company do it? Below I will list the business philosophy and management methods of Haikou Zhengxing Baili Glass.
1: The company's brand concept determines the development prospects
Baili Glass has never used profit as the company's business philosophy, but relies on civilized and honest management and legal taxation as the company's brand management philosophy. And when the market is difficult, this business philosophy not only gets the trust of big customers but also receives strong support from the government. With the trust of customers and the support of the government, Baili Glass can resolve the market crisis every time and successfully complete the market sales target.
2: Guaranteed quality
The quality of the product is definitely the core for the consumer. How to improve the quality of the product, control the cost, and meet the customer's needs to be recognized by the customer is undoubtedly a problem for the customer. Glass products are generally technically demanding, but they are strict with respect to life safety and property. Unlike many manufacturers, Baili Glass spends a lot of energy and money to train skilled workers in order to ensure product quality, and carries out strict quality supervision and control, and fulfills the responsibility system of responsible persons. All products are processed in a streamlined manner. Put quality in the front position. Quality assurance and consumer satisfaction are the primary goals of Baili Glass.
3: In good faith management, to become the vane of Hainan glass industry .
For more than 20 years, Baili Glass has adhered to the contract and re-credit as the corporate principle. There is no unilateral deliberate price increase, act according to the contract, abide by the company's commitment to create consumer satisfaction products. This production and business model has been recognized by consumers, the trust of big customers, and the government's strong and extensive. The increasing market share of sales and the increasing recognition of customers are a good return for Baili Glass, and a secret for the company's continued development over the past 20 years.
In short, managing a company is like managing a person. As long as you follow the company's growth rules, humanized management, honesty as the operating principle, and customers as the god, I believe the company will continue to grow.
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