YXZD a place for casual ladies to create fashion, guide the trend of a place to invite you to join

YXZD a place for casual ladies to create fashion, guide the trend of a place to invite you to join

Company Profile

Guangzhou Yanxiang Garment Co., Ltd. is a high-level women's brand private enterprise integrating R&D, production and sales. Its predecessor, Beijing Yanxiang Garment Co., Ltd. was founded in the 1990s. The company's brand headquarters, the factory is located in Guangzhou, the annual production of the forefront. In 2002, the designer brand YXZD was established. The company has always been adhering to the "innovative thinking, independent style" design concept, well received in the apparel industry, known as the star of tomorrow in the clothing industry, after 10 years of transformation, Beijing Yan Xiang Clothing Co., Ltd. changed its name to Guangzhou Yanxiang Garment Co., Ltd. Now heavy build YXZD, adhering to the brand to join the direct operation of multi-channel development ideas, professional management and development concepts, striving for domestic well-known brands, brand focus, professional pave the way to the peak.

YXZD a place for casual ladies to create fashion, guide the trend of a place to invite you to join

brand introduction

Core target:

Modern urban women aged 25 to 40 (distributed to first and second tier cities, capital cities, and second-tier cities, covering three-tier fashion cities)

Personality description:

Calm, calm, elegant, confident

They have infinite dreams and wisdom

Have their own opinions and unique insights

Love fashion, exquisite elegance

Crush life and enjoy life

YXZD a place for casual ladies to create fashion, guide the trend of a place to invite you to join

The core of brand positioning describes:

Taking the design as a backdrop, modern women grasp the true meaning of life, devote themselves to capturing individual details, skillfully apply fashion, artistic painting and other elements, emphasizing maturity and elegance, and letting comfort and aestheticism coexist. Move the gorgeousness of the surface of things, see the beauty of things, and even leave clothes for them to create a new space.

YXZD a place for casual ladies to create fashion, guide the trend of a place to invite you to join

Style positioning: personality, fashion, comfort, minimalist, low-carbon leisure women.

Target groups: 25-40-year-old personality, urban women with knowledge of slow-moving urban life, they are rich in cultural connotations, have distinct dress personality and high-grade aesthetic taste.

Fabric positioning: spring and summer fabrics are mainly cotton, hemp and mulberry silk. Autumn and winter fabrics are mainly cotton, linen, wool (coat, sweater), polyester (down jacket).

Product Description: Simple cut, loose profile, unique details of processing, natural materials. The latest trends and fashion elements are released, showing the dedication and pursuit of original design, reflecting the personality and practicality of the product.

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