Versace Creates Children's Wear Collection

Versace is about to launch its first high-end children's wear collection "Young Versace" this summer. The target group is from birth to 12-year-old boys and girls and is expected to debut at the Pitti Immagine Bimbo Children's Wear Fair in Florence, Italy, in June this year. Playground held.

“This series of high-end, beautiful, rich colors, based on the brand's classic design, plus a little rock style.” Versace CEO Gian Giacomo Ferraris said. The classic image of Versace's design is a reinterpretation of the Greek motifs and the Medusa logo in this series, and adds some interesting prints on natural fabrics.

Ferraris uses the "Complete" series to describe the Young Versace series, because it makes the brand structure more complete, and this series will also be entirely produced in the country. “Donatella Versace quite supported this series of creations and also helped us behind this project. We have the most advanced technology platform and supply chain, and the company will definitely do a better job in its core work.”

The company hopes that the children's wear collection will achieve its goal of having 200 retailers and wholesale sales reaching 30 million euros (43 million US dollars) within five years. The Young Versace series will also be sold with adult outfits in existing stores. Of course, the company also hopes to open its own direct series stores.

Last year, Versace's sales reached 290 million euros (US$390 million), an increase of 9.1% from 2009’s 268 million euros (US$370 million).