On January 15th, VIP will officially open the Festival for the Spring Festival to create a full-fledged New Year feast. Vipshop will create five major new goods streets, from the clothing, food, housing, transportation, and ceremonies, cross-category selection of good goods, build brands and public welfare, will be sent to the new happiness of the home.
4000+ Big Brand Qihe New Year Five New Year's Markets
The 2018 Festival, the only product of the 4000 + big brand, cross brand up to 199 minus 100. Vipshop's New Year Street has collected the most authentic Chinese New Year merchandise, brought together a variety of new year goods maps, and combined maps and buyers’ purchasing methods to show New Year's characteristics throughout the country and sell the most authentic specialties and centuries. Old time quality goods.
This year, Vipshop will create a shopping mall with "Year-taste", five aspects of clothing, food, housing, transportation, and rituals, creating five major new goods streets, and broadening new products for new products. New Year's Huanxin Street, from personal dress to home appliances, to provide consumers with "refreshing" plan, happiness upgrades; fresh street food is still the theme of the New Year's Eve, from fresh food to kitchenware, allowing users to "eat “Out of happiness; Western-style new year's goods street, built the concept of staying at home and buying the world, with the national museum as the main line, the main push the international brand; Red Fortune Street, recommend the entire category of creative goods and trendy good goods; New Year Gift Box Street, to meet the Chinese New Year The gift-giving needs are carefully tailored to gift boxes of different types of people.
Cross-border brand joint delivery Raiders bag to help the national arts and crafts people
Vipshop will combine 10 cross-border brands, combine New Year's scenes, customize gift boxes, and jointly launch the “New Year’s Red Book†for New Year's clothing, food, housing, and entertainment, and distribute “Happy Spreeâ€. The Spring Festival couplets, window grilles, and paper-cuts are the most distinctive and sentimental items during the Chinese New Year. Many craftsmen insist on these "populists." Therefore, the only product and the brand side jointly public welfare, approaching the national arts and crafts people. Vipshop hopes to carry forward its national culture and support craftsmen in the form of charity sale. The VIP Association Calligraphy Association and the Quintessential Elementary School wrote the Spring Festival couplets on the spot, conducted live interactive interactive couplets in advance, and held a spring event with 100 people. Wei Ai Workshop will invite Hebei and Inner Mongolia paper-cut craftsmen to create a New Year Theme Blessing Bag. The 99-Year Blessing Bag will contain pure hand-made paper-cut window-covered red envelopes. It will be used as a sales channel for Weiai Workshop and the proceeds will be returned in full. Give the craftsperson.
Inviting friends to bargain new year gifts to send home
In the New Year Festival, Vipshop will add new social games. In the form of WeChat applet, users can share their favorite products at heart, share them with friends in the form of links, invite multiple friends to help bargain, and invite more friends. The greater the degree of reduction, the lower the price to buy favorite products, can be purchased for up to zero yuan, not only can buy good prices at a good price, but also promote the feelings between friends. Users can also participate in the annual folk game, guess the local vulgar, and the right answer will have the opportunity to get a good New Year gift.
This year's Spring Festival, the “VIP is a place to be together†theme will give you a festive spring festival. Hello, Vipshop New Year Package, will send you full of energy for the good luck of the New Year. Please check!