Busen Men Investment 100 Million to Launch "Gold Terminal" Program

Recently, the domestic well-known men's wear brand, Busen Mens, decided to invest 100 million yuan to strengthen the construction of terminal stores and fully promote the "Gold Terminal" plan. It is understood that 60 million yuan for basic decoration support, 40 million yuan for prop design and development.

The large-scale investment is mainly used in key markets such as Hunan, Hubei, Henan, Shanxi, Shanxi and Inner Mongolia to increase the design decoration and prop support for franchisees, dealers, new stores, and to accelerate the development of blank markets. At the same time, it will continue to rectify and improve the bad market, optimize the market layout, and make the bad market a new growth point of operating performance.

The leaders of Busen Menswear said during the visit: “The company decided to invest heavily in strengthening the construction of terminal stores. Its purpose is mainly in two aspects: first, to enhance the terminal image of Busen Menswear and to accelerate the pace of market development; on the other hand, Let more consumers enjoy the products and services of the company better.In addition to the investment in hardware facilities, we have strengthened the use of ERP systems in the software's popularity in the terminal store construction this year. There will also be a big upgrade. I hope to build a gold medal signboard for the men's clothing of Bu Sen through the store construction."

It is understood that a few years ago, after a large number of market surveys, Busen Menswear put forward the concept of “Gold Terminal” and implemented a unified image in the terminal shops: from the prop decoration color to the service manual, etc. to reflect consistency, sharp and distinct personality. The brand image promotes terminal sales. Zhejiang Busen Apparel Co., Ltd. invested heavily in terminal construction. It is a continuation of creating a gold medal terminal. It will play a crucial role in improving the quality of shop services, establishing benchmark shops, and promoting quality store derivatives.