Wig purchase volume: Harbin ranked first

Yesterday, Tmall released the "2011 Cosmetics Consumption Trend Report". The report shows that girls in Harbin and Xiamen like to change their hair styles, so the wigs are ranked higher. At the same time, Xiamen girls are also keen on breast enhancement products, per capita purchase of 1.83 chest care products, second only to Tianjin in the country.

Geographically, cosmetics online shopping is concentrated in developed areas of online shopping. Among them, female consumers in Jinan, Wenzhou, Zhengzhou, Hangzhou and Quanzhou do not like liquid foundation, while female consumers in Shenzhen, Taizhou, Shenyang, Nantong, Changzhou and Dalian do not like powder cakes. Among the consumers who buy both powder and liquid foundation, Xiamen's female consumers rank fourth in the country.

The data of Tmall Beauty Museum also shows that the city with the most wigs per person is Harbin, and the per capita online shopping is 5.34 wigs; Xiamen consumers are not to be outdone, the wig purchases rank eighth in the country, and the per capita purchase wigs are 2.31. Tianjin beauty is dare to be the first in the world, per capita purchase of 2.48 chest care products; Xiamen beauty followed closely, per capita purchase of 1.83 chest care products.

In addition, don't think that cosmetics is a patent of Meimei. The data of Tmall Beauty Museum shows that the proportion of online male users is higher than that of offline consumers who purchase genuine cosmetics through online shopping channels.