How is Swarovski prospects?

As a private brand for more than a hundred years, Swarovski crystal needs innovation and challenges, but also has the advantage of innovation. Markus is executive director of the Swarovski crystal business, responsible for brand management and corporate communications, he believes that whether it is Swarovski Swarovski crystal bracelet or Swarovski crystal pendant. Should be a breakthrough in the product, is no longer limited to a single crystal products, but it is widely used in fashion, jewelry, home decoration and other aspects, of which, a classic example is the 2003 Swarovski launched " "Crystal Fabric", a combination of cloth and crystal stone, is well received by the industry.

Swarovski crystal is the world's leading crystal manufacturer. It is famous for its high-quality, eye-catching and highly-accurate crystal ornaments. It is favored by many fashion-conscious young people. For this popular choice of fashion brands favored by young people and the first cooperation with Demeter.com to lower the discount group purchase activity, it is also a fancy to the consistent quality image and the influence of high-end consumer groups. A wide range of brand promotion, attracting more consumers' attention. In addition, even before France and Brazil fought against each other, Nike also commissioned a famous designer to create a yellow-and-yellow blue hook-and-shoulder boots inlaid with Swarovski crystals, which looks more like a luxury than Ombameyan. The product is more gorgeous. But when it comes to prices, they are no worse than Stanley Matthews's "broken" years, because they are obviously more difficult to estimate the value of the collection.

Whether it is a Swarovski Crystal Necklace or a Swarovski Crystal Bracelet, each of these products is devoted to the designer's efforts. It is not only a commodity but a work of art. Can not be endorsed. Moreover, jewelry products in the Chinese market account for 70-75 of Swarovski’s overall sales, but the proportion of home-based products and some small gifts will slowly rise because the Chinese are increasingly willing to Their family spent money, and people's favorite is still Swarovski jewelry. In addition, Swarovski shopping mall in the Shanghai market, people are still more inclined to fashion jewelry series, and Beijing, relatively speaking, in the household consumption slightly more. As an international brand, Swarovski also incorporates a variety of cultural qualities. The new Swarovski pendants in fall and winter show the charm of the Oriental women. They should be very suitable for the Chinese market. It is also a development of Swarovski's design style, with international The top design team and quality advantage of Swarovski jewelry, will be able to quickly realize the vision of the Chinese crystal jewelry leader brand!