CRZ, a Fashion Tide brand advocating "ADifferentView! Different Answers!" The consumer group of the Tide brand CRZ is known as the Kidult family. Tide brand CRZ communicates with the world with its unique “?+!†text rhetoric, and pursues its own answer “!†through the “?†attitude to common sense. Tide brand CRZ is inspired by creative life and inspired everyone to create their own unique and happy lifestyle. Committed to the promotion of China's original design of the fashion brand CRZ and independent designers launched - "Relativism" trend released. The "Theory of Relativity" will consist of three T stage releases and a seven-day presentation (static display). At 13:00 on March 24th, at the Shenzhen Fashion Week Conference Hall B, three show releases were held, and the same theme Presentation was held at the OCT Exhibition Center of Shenzhen Overseas Chinese Town Happy Coast, representing the works of CRZ and two independent designers.
Dialogue brand
SZFW: Use a word or a sentence to describe the brand?
CRZ: CRZ is a fashion tidal brand advocating "A Different View! Different answers!"
SZFW: What fashion elements will be included in the 2016 Autumn/Winter collection?
CRZ: Extract fashion elements from popular young people's activities to inspire sources, including the most popular sport - fitness, most popular travel - vacation, the most difficult to leave - graduation season, the most high Rock - electric syllables, the most beautiful pictures - self-timer, the poorest dog - single dog and so on.
SZFW: What is the source of inspiration for this season's clothing?
CRZ: This year's CRZ2016 autumn and winter conference with independent designers Y-VISON and Tang Xiaofu, using the concept of "relativism" to express CRZ "A Different View! different answers!" brand new ideas, combining fashion and trendy brand innovation, Create a brand new field of “fashion tide brandâ€. When the tidal culture encounters independent design, the known laws will be subverted. In addition to this, designers recreated the design of young people's lives and reconstructed some elements of life in the young form through imagination. For example: smart APP, electric syllables, fitness, dinner, and other elements that are closely related to everyday life. All of them can be presented on the product design of autumn and winter 2016.
SZFW: How do you see the balance between fashion trends and classic styles?
CRZ: The balance of fashion and classicism seems to me to be the swing between fashion in the era of constant reincarnation and the nascent innovation.
SZFW: In the future, will the original design share increase in market share? How do you think of design and business integration?
CRZ: The answer is yes, and we are also committed to promoting the development of original designs in the Chinese garment industry. We believe that business matchmaking is actually a lifestyle for consumers and design is also affecting every aspect of their lives. For example, Apple, a new design not only represents a new kind of business property, but also a new lifestyle change. Design influences the future of food, clothing, housing, and living. Everywhere, creative design enhances the enjoyment and appreciation of life while making life easier. We have always wanted to push this wall of the company away. From the perspective of our tidal brand, we will let go of it, while we will work hard with independent designers to create market demand.
SZFW: How to keep design inspiration?
CRZ: The exhaustion of inspiration is a problem that everyone will encounter, but always remember to say to yourself: Yesterday's you are dead, every day is a brand new one. Just like the theme of this fashion week: Relativity, this is a term that has emerged since the 20th century, but it continues into the 21st century. We are exploring different mysteries in the “different answersâ€.
SZFW: What are the plans for the future of the brand?
CRZ: Diversified designs break through the constraints of a single brand. Design is no longer limited to a brand's design. The future design will be in a more open platform. Traditional brand style tends to serve and design a single style, but CRZ's future design ideas will move toward a platform that spans the brand's wall. This time, CRZ teamed up with cutting-edge independent designers Y-VISON and Tang Xiaofu to launch a new form of cooperation, the “CRZ+N†model. This will be a new visual feast, breaking the shackles of the traditional brand and embracing Sexually to cooperate with designers to provide a new platform.
The future development is more like the relationship between big data and small data. CRZ hopes to have more works of outstanding designers with dreams and creativity in the process of operating the platform. The design we are concerned with is no longer confined to apparel design. , installation art, industrial design is also the direction of our future cooperation. In the future, CRZ will no longer just adjust the company's strategy in order to operate a clothing brand, but more to create a new lifestyle.
CRZ Cooperation Designer Introduction
(From March 19 to 25, CRZ will hold a static showroom on the first floor of the OCT Exhibition Center. Please wait.)
Showtime 18:00 Thursday MAR. 24th
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