TOMMY HILFIGER announces THE CHAINSMOKERS as ambassador for men's wear worldwide

Amsterdam, The Netherlands (August 2017) As a wholly-owned subsidiary of the PVH Group (NYSE: PVH) TOMMY HILFIGER announced Alex Pall and Andrew (Drew) Taggart, two of the world’s leading American pop musicians and producers. The cum pop doubles The Chainsmokers will be the TOMMY HILFIGER global menswear brand ambassador from autumn 2017 onwards, and endorses products including the HILFIGER EDITION series, the TOMMY HILFIGER TAILORED custom series, and the TOMMY HILFIGER sports and leisure series. This Grammy-winning duo has given TOMMY HILFIGER, a global men's wear brand with a history of more than 30 years, the trend of modern youth.

TOMMY HILFIGER has always been a combination of pop and music, and at the same time its brand's unique popular perspective is unknowingly integrated into everyone's life. To celebrate this cooperation, 4,000 green men's jackets exclusively designed by The Chainsmoker will be showcased in Europe in autumn 2017.

“The Chainsmoker is at the heart of today’s pop culture, and their music has resonated with music fans around the world,” said Tommy Hilfiger. “I really appreciate the trend that they pioneered. They combined indie music, pop music, dance and hip hop music. Alex and Drew perfectly defined the definition of Tommy Guy today – they have a very high talent and an optimistic attitude. The unique music style and the relaxed and cool range of children have made them stand out in the popular music world. In the fashion field, working with them is very exciting."

“Tommy has always had a forward-looking vision of combining fashion with music and integrating it into men's wear.” said Daniel Grieder, CEO of PVH Group's European market and TOMMY HILFIGER. "The cooperation with The Chainsmoker reflects the company's strategic measures, namely the use of exciting fashion models, thoughtful shopping experience and convenient electronic shopping channels, so that the young generation of TOMMY HILFIGER consumers also become part of our men's business. It is still our core focus and we hope to discover the full potential of TOMMY HILFIGER in different parts of the world.”

Since its inception in 2012, The Chainsmoker has sold more than 10 million singles and is now the third most popular pop star in the world. In 2017, the group partnered with female singer Daya to launch the single "Don't Let Me Down" and won the Grammy Award for Best Dance. In addition, the single “Closer” with the female singer Halsey received the Best Award from the Billboard Music Awards. The single's music video was the first video in history to be played in pure lyrics on YouTube. The number of viewers exceeded 1 billion.

"As with TOMMY HILFIGER, we have always advocated individuality and broke the tradition," The Chainsmoker said. “Mr. Tommy Hilfiger pioneered the road of cooperation between fashion and music. We are able to cooperate with such a brand that is similar to our artistic concept, and at the same time we can share with the fans the unforgettable experiences in the creative process. We are all very excited.”

The TOMMY HILFIGER men's collection in the fall of 2017 is a commemoration of the 90s of the last century. At the same time, it incorporated new ideas into it. The new series was intended to represent the rebellious spirit of that era. TOMMY HILFIGER's Fall 2017 men's collections are sold globally. At the same time, they can also be purchased at tommy.com.

About Tommy Hilfiger

TOMMY HILFIGER Group, which is composed of TOMMY HILFIGER and HILFIGER DENIM brands, is one of the most recognized designer brands in the world and a clothing group that presents a high-end lifestyle. TOMMY HILFIGER specializes in apparel design itself. The market targets high-quality men's tailored and casual apparel, women's ready-to-wear and casual wear, children's wear, denim collections, lingerie collections (including dressing gowns, pajamas and homewear), footwear and accessories. annex. Through selective branding, TOMMY HILFIGER also provides products that are closely related to life, such as: glasses and sunglasses, watches, perfumes, sportswear (golf professional clothing and swimwear), socks, small leather goods and accessories, home supplies and luggage. HILFIGER DENIM's product line includes men's and women's jeans, footwear, accessory accessories and fragrances. The products of the two brands can be purchased globally by retailers at TOMMY HILFIGER and HILFIGER DENIM, brand stores in mainstream large department stores, online authorized retailers, and tommy.com.

About PVH Group

The more than 135-year-old PVH Group is one of the world's largest apparel groups. It owns the iconic TOMMY HILFIGER and Calvin Klein (CK) clothing brands, and operates the two brands globally. PVH Group is now the world's largest shirt and neckwear company, operating global brands such as Van Heusen, Calvin Klein, TOMMY HILFIGER, IZOD, ARROW, Warner's and Olga, as well as licensed brands Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL KORS, Sean John, Chaps and Ike Behar.

*Speedo brand, licensing for Speedo International, Limited. (Senda International Limited) to North America and the Caribbean