Heritage Evolution inheritance evolution, camel active 2017 autumn new product release

Recently, Camel active, an international urban casual outdoor men's wear brand that advocates the concept of “freedom, nature, and exploration”, is holding a 2017 Autumn New Product Launch Conference in Shanghai, the fashion capital. The brand new 2017 autumn new product release takes the theme of “Heritage Evolution”, from city to outdoor, from tradition to modernization, from superb craftsmanship to exotic ethnic roots. The occurrence of this journey made the brand DNA improve and become more presence and vitality.

In the fall of 2017, we began a journey of discovery and discovery. This is a trip to the inner soul. Camel active travels through retro trains through British Columbia, Canada, and its largest city, Vancouver, to the ancient villages at the foot of the Rocky Mountains. It has fascinating cities, oceans, mountains, lakes and forests for an exploration journey through time.

The menswear brand advocating for nature, pursuing freedom and daring to explore, camel active will carry out the light culture of outdoor leisure travel. The American tooling uniform, the new American folk forest ranger, and the military are all the elements of the brand DNA and are extended to the entire series of designs. Here, unique and original scenes and shapes are used to showcase unique brand styles and product stories.

Story1:1950Workwear 1950s tooling

1950Workwear is based on the classic American style of workwear in the 1850s. It was originally dressed in a portable fashion that suits the work activities of workers. Nowadays, it takes care of leisure, commuting and fashion. In the early 50's, the style of tooling emerged in the early 50s. This season, tailor-made truck driver jackets, long-lined tooling style coats, tooling-style shirt jackets, metropolis-style multi-pockets and joggers are just some of the items that are both stylish and practical.

Story2: Peace Keeper Peace Keeper

Introducing the Peace Keeper series of autumn and winter in a unique design concept and novel retro style. The casual military style is bold and flexible, and it breaks through the sight of traditional warfare. It transforms military inspiration into the elements of modern urban men's outdoor dress. The use of elements such as jackets, field jackets, and metal decorations, the unrestrainedness and wildness of a man's inner heart, is unique.

Story3: FOLK RANGER National Ranger

FOLK RANGER is inspired by the clothing of American national forest rangers. Designers use a variety of color fabrics to weave a piece of casual clothing that is very rich in the characteristics of the American West, combined with outdoor cutting wind and American folk patterns, and the solid cotton cloth is dyed and stained. After washing, the hand feels better. The modern Fair Isle mottled pattern, dyeing and washing technology, two-in-one detachable long trench coat, winter fur and lambskin are all the highlights of this season's story.

Camel active (Chinese name: camel movement) is headquartered in Cologne, Germany's famous city, is an international urban light outdoor leisure Apparel brand committed to urban life and natural exploration. Camel Active inherits the German quality, unique original style, close to the natural appearance and modern fashion make it popular in the world. After 40 years of brand history, camel active successfully satisfies the needs of people who are passionate about traveling outdoors, exploring nature, and pursuing a free lifestyle, and leads countless urban men who love life to explore the unknown world.

In this conference, the camel active Greater China management team also issued a strategic release for future brand strategy, market trends, marketing services and other aspects, demonstrating Camel Active's deep exploration of the development of China's light outdoor casual men's field. At present, the camel active product line has covered all categories of apparel, footwear, bags, accessories, watches, glasses, etc., and has opened 11,000 stores in 50 countries including Germany, France, the United Kingdom, Spain, China, and Malaysia.