How can the cold weather of artificial fur industry protect the market?

The Professional Committee of Artificial Fur of China Wool Textile Industry Association awarded the license to the members of the Second Committee. The reporter Yang Xinghua’s photo of “cold market and cold market” is a common feeling of artificial fur companies. At present, the artificial fur industry is underpowered to operate. Exports are still at a very low level. Exports of almost all categories of products have shown negative growth, and domestic sales are not optimistic.

On June 12th, organized by China Wool Textile Industry Association, Cixi Yongjia Plush Co., Ltd., Cixi Xiangsheng Plush Co., Ltd., and Cixi Tianfu Plush Co., Ltd. were contracted. Ningbo Beiwei Home Textiles Co., Ltd., Ningbo Credit plush Co., Ltd., Ningbo Artificial Fur Co., Ltd., and Qingdao Chenglijia Machinery Co., Ltd. jointly co-sponsored by Lianyungang Yingzhi Textile Machinery Co., Ltd. supported the 2012 National Artificial Fur Industry Development Exchange Conference and Artificial Fur Professional Committee 2nd A meeting was held in Cixi, Zhejiang Province.

The meeting adopted a list of the organizations of the Second Committee of the Professional Committee of Artificial Fur of the China Wool Textile Industry Association, and held a grand award ceremony. Huang Shuyuan, vice chairman and secretary-general of the China Wool Textile Industry Association, presided over the meeting and announced the 2012 annual work plan of the professional committee, which included organizing activities, measuring industry output, setting industry standards, and implementing brand strategy. In addition, we must also strive to make artificial fur companies list among the top 500 enterprises in the annual competitiveness assessment of China's textile and clothing enterprises.

Nearly 300 production companies, distributors and related experts from the plush industry across the country have discussed the implementation of the brand strategy, raising the added value of cashmere, and the integration of public resources and information sharing through a multi-level and comprehensive exchange and dialogue. The theme of “Promoting honest business operations and promoting industry upgrading” reached a consensus on information sharing, industrial upgrading, market regulation, and credit management, which greatly boosted the development confidence of the entire industry.

Serious business situation shouts "cold"

This year, influenced by many factors at home and abroad, the entire textile industry is not optimistic and the artificial fur industry has not been spared. Chairman of the Cixi Tianfu Plush Co., Ltd. Jianjian Zhang said: “The current industry situation is very serious. In 2008, for China, it is not a real economic crisis. This year's industry depression is the real crisis, that is to say, the wolf is really coming!"

Peng Yanli, Chairman of the China Wool Textile Industry Association, analyzed the economic operation of the wool textile industry and the artificial fur industry. From January to April of this year, 1119 wool textile enterprises above designated size achieved a total industrial output value of 57.8 billion yuan, an increase of 12.5% ​​year-on-year. In April, the growth rate fell by 3.8 percentage points from the first quarter; the accumulated sales value was 55.8 billion yuan. The growth rate was 11.4% year-on-year, and the growth rate in April was 3.5% lower than that in the first quarter; the value of export delivery increased by 8.9% year-on-year, which was nearly 18% lower than the level of the same period of last year. From January to April, the domestic proportion of wool textile enterprises above designated size accounted for 88%, with an average growth rate of 11.7%, of which the growth rate in April was 4.6 percentage points lower than that in the first quarter, and was down nearly 16 percentage points from the growth rate in the same period of last year. The number of new projects started in the first quarter fell by 10.6%.

According to customs statistics, from January to April, the gross import and export of raw materials and products in the wool textile industry was 4.315 billion U.S. dollars, an increase of 3.68% year-on-year, of which imports were 1.359 billion U.S. dollars, an increase of 1.02% year-on-year, and exports were 2.955 billion U.S. dollars, up year-on-year. 4.95%. Among them, the export of knitted artificial fur was 12.78 million meters, a year-on-year decrease of 16%, and the export volume was 49.18 million US dollars, a year-on-year decrease of 11%.

For companies in the industry, these are not just numbers, they are living things. At present, the industry is underpowered to operate. Exports are still at a very low level. Exports of almost all types of products have shown negative growth. The domestic sales situation is still not optimistic. Chairman of the Cixi Yongjia Plush Co., Ltd. Labor Country said with emotion: "Remember that on the forum last year, Datong's plush I always mentioned the word 'cold'. It was cold, and it was good for us to be plush. This year is also 'cold', but it is cold and the market is cold. This is a common feeling for all of us."

For the artificial fur industry, the economic downturn has caused a relatively large impact on exports. Even though exports in the top five areas have increased, the total export volume has dropped by 16% year-on-year. Some major export markets have seen large fluctuations in export volume this year. In 2011, the UAE that exported the largest amount of exports fell by 61% from January to April of this year, while exports from the ten ASEAN countries decreased by 34%. Volume decreased by 22%.

When representatives make proposals and discuss business strategies to protect the environment, companies are making profits. It does not show where the problems are. The situation is not good. Business operations are difficult and the problems are highlighted. Chairman of the China Wool Textile Association, Peng Yanli, Chairman of the Yongjia Plush Company, Labor Country, Chairman of the Xiangsheng Plush Company, Qi Qimiao, and Chairman of the Tianfu Plush Company, Jian Jian Zhang, and other related company representatives on how to tide over difficulties and nurture companies The core competitiveness and the realization of healthy and rapid development have expressed their views.

Peng Yanli said: “Accelerating the transformation and upgrading and promoting the healthy development of the artificial fur industry is a major issue facing the industry. It is also the task of the new committee. How to put the goal into practice, identify the right people, and use what is the starting point? Respond to the current urgent situation and become a matter worthy of consideration for the new committee and corporate leaders."

Under the circumstances that the export of ordinary textile products has been blocked and orders have dropped significantly, some companies have risen against the trend. In the industry, there has been a situation of “ice and ice”. Yongjia Plush is one example. In the first half of the year, under the backdrop of a downturn in the entire plush industry, Yongjia Plush still maintained a good momentum of cumulative order volume growth of 35% year-on-year. When talking about the development of the company, Chairman Labor Country said: "The current economic situation is complex and volatile, and the uncertainty is great. While pursuing development, we must also pursue healthy and sustainable development, highlighting the advantages of the company's strength, its advantages in the main business, Brand advantage, to cultivate the company's core competitiveness and new areas of business."

Information is the eye of work. No information leads to blind work. Yongjia Plush has invested several hundred thousand yuan in information management in recent years, and has applied more than ten modules. At present, the company has completed the application and integration of information management systems, production control systems, and MES systems, covering the company's sales, production planning and ingredients, procurement, cost, logistics, R & D and technology processes, human resources, finance, office automation management, etc. The project has realized the informationization, standardization and standardization management of the "trinity" of the enterprise, customer and supplier. The informatization strategy has improved the management level and economic efficiency of the enterprise and enabled all types of resources to be truly integrated, optimized and shared.

"R&D is the soul of the enterprise. Without R&D, the enterprise is a dead pool." Tian Fu Chairman Rong Jianzhang deeply feels about the R&D of the company. "Corporate responds to equipment, raw materials, talents, and the market for all-round R&D. This will give The company has brought immeasurable benefits.Last year, Ningbo Chengxin Plush Co., Ltd. produced raw materials for automobile cushions, using the most common polyester raw materials, the price is 13,000 yuan / ton, but after the company's R & D and innovation, the price is as high as 50,000 yuan / Ton, created the myth of the plush world."

Strengthen the overall supporting facilities of the industrial chain, create planning advantages, promote brand building, and increase the added value of products. This is a difficult but necessary path. The development of the industry can only be maintained by increasing the technological content and the added value of the products. If excessively low-price competition occurs, the enterprises will enter a vicious cycle, which is very unfavorable for the development of the industry.

Chi Yubin, general manager of Lianyungang Yingyou Textile Machinery Co., Ltd., analyzed the current situation from the perspective of the textile machinery companies and gave some rationalized suggestions to the plush enterprises. He believes that in the current situation where the market situation is not good, companies can do a lot more work internally. Should strengthen the automation of enterprises and continuous production, can save a lot of labor, storage, site investment, reduce most of the cost. To reduce the energy consumption of equipment, it is not only a problem related to the development of enterprises but also a problem related to the survival of enterprises. The current situation requires that enterprises must reduce energy consumption. The personalization and customization requirements of the market are getting higher and higher. Enterprises should change from large-scale production to large-scale customization.

Pu Zhanghao, deputy director of Tongxiang Knitting Industrial Park Administrative Committee, expressed his views on the transformation and upgrading of industrial clusters. He believes that dialogues and exchanges between the industrial chains have laid a good foundation for exchanges and cooperation between industries.

Plush prospects for a wide range of integrity management can be great for the meeting, artificial fur dealers advocate integrity management. Zhu Yuanhe, the general manager of Changshu Xinhua, the representative of the distributor, read out the “Proposal on Honest Management of Artificial Fur Distributors in China”, and the artificial fur dealers from all over the country signed the document on promoting integrity management.

Fur Lianqiao, chairman of the fur company's representative, Ningbo Chengxin Plush Co., Ltd., said: "As the Chairman of the Trustworthy and Plush Co., Ltd., I also have my own understanding of the word "good faith." "Integrity" has different meanings on different levels. A good atmosphere of integrity requires the cooperation of distributors and manufacturing companies. For enterprises, providing high-quality products and excellent services is the greatest degree of integrity."

Hu Guoliang, chairman of Ningbo Faux Fur Co., Ltd. emphasized in his speech: “As a production enterprise, honesty is not an expedient measure, but it is related to the fate of companies and distributors. From the perspective of creating value, honesty is precious intangible assets. It can increase the visibility of the company and turn it into a competitive advantage. Integrity is a kind of productivity, which can reduce the cost and increase the production efficiency at certain times."

Yu Wanjun, chairman of Ningbo Beiwei Home Textiles Co., Ltd. believes that from the beginning of human civilization, there will be fur. Fur has a history of 5,000 years and has not been eliminated. Now that people have a stronger idea of ​​protecting the ecosystem and do not arbitrarily kill animals, then as an alternative to fur, artificial fur has a good prospect. It can be foreseen that artificial fur will certainly not be eliminated in the next few decades or even hundreds of years. As long as it is true enough and good enough, the demand will surely increase.

He also put forward two suggestions to enterprises and distributors. First of all, do not follow the trend blindly, and you must withstand the temptation. Otherwise, you will not only lose money, but also risk the pressure on inventory. Second, companies must have enough production capacity to keep selling their best-selling products, otherwise they will lose a lot of tourists.